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Decision Time: What You Need to Know About Facebook Timeline for Brand Pages
On March 30, Facebook will require all brand pages to switch over to its Timeline format. No longer will companies have the ability to set default landing pages, negating costly “like-gating”...
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Customer Experience: Ambition Trumps Resources (For Now)
Last week, I attended a networking gathering of customer experience enthusiasts, hosted by Fidelity and the CXPA. The demographics were pretty representative of the discipline overall: many thoughtful,...
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Make Sure People Get What Marketing Does (and Why It Matters)
Does anyone really understand what your marketing team does? The sales team – maybe. The execs – maybe. If you’re in IT, the engineers and product guys – no. If they don’t get it, how can you expect...
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Smarter Hiring: 5 Secrets We Learned The Hard Way
I never bought the so-called rule that 1 in 3 hires will wash out – so we rig the stats in our favor, with some tough up-front testing, conversations and profiling. We do this at every level, and for...
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Google’s New SEO Guidelines: What You Need to Know
Since Google changed its Link Schemes guidelines on SEO a little over a month ago, the panic felt by PR folk has been apparent through blog posts on how it has killed the agency’s ability to write...
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